Privacy Policy

Last updated: 17 July 2026

This Privacy Policy explains how Local Driveway Team Ltd (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit or use localdrivewayteam.co.uk (the “Website”), or contact us by phone, email, or WhatsApp.

We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Local Driveway Team Ltd (company number 17329710) is a driveway and landscaping company providing paving, resin, tarmac, block paving, and related landscaping services.

Contact details:

• Email: info@localdrivewayteam.co.uk
• 55 Allerton Road, Liverpool, Merseyside, L25 7RE, England

If you have any questions about this Privacy Policy or how we handle your data, please contact us using the details above.

2. What Information We Collect

We may collect and process the following types of personal information:

• Contact and enquiry details you provide when you fill in a quote request or contact form on our Website, such as your name, email address, phone number, property address/postcode, and details of the work you’re enquiring about.
• Communication data if you contact us by phone, email, or WhatsApp, including the content of those communications and, where applicable, call recordings or call duration used for quality and tracking purposes.
• Technical and usage data, such as your IP address, browser type, device information, pages visited, and how you interact with our Website, collected automatically through cookies and similar technologies.
• Marketing and advertising data, including how you arrived at our Website (e.g. via a Google search or advert), which is used to measure the effectiveness of our advertising.

We do not knowingly collect payment card details through this Website.

3. How We Use Your Information

We use your personal information to:

• Respond to your enquiries and provide you with quotes for our services
• Deliver, manage, and invoice for the driveway and landscaping work you request
• Communicate with you about your enquiry or ongoing project
• Improve our Website and services based on how visitors use them
• Measure the performance of our marketing and advertising, including which calls and enquiries result from our Google Ads campaigns
• Comply with our legal and regulatory obligations

Legal basis for processing: we rely on the following lawful bases under UK GDPR:

• Contract – to respond to your enquiry and provide the services you request
• Legitimate interests – to operate and improve our Website, and to understand the effectiveness of our marketing
• Consent – for non-essential cookies and certain marketing communications, which you can withdraw at any time
• Legal obligation – where we are required to keep certain records (e.g. for accounting purposes)

4. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies, including:

• Essential cookies – required for the Website to function correctly
• Analytics cookies (e.g. Google Analytics / GA4) – to help us understand how visitors use our Website
• Advertising and conversion tracking cookies (e.g. Google Ads, Google Tag Manager) – to measure the performance of our advertising campaigns, including tracking phone calls made from numbers displayed on our Website, so we can understand which adverts generate genuine enquiries

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect how the Website functions.

Call tracking: the phone number(s) shown on our Website may be dynamically generated tracking numbers. Calls made to these numbers are routed to our normal business line and may be recorded or logged for quality assurance and marketing measurement purposes. Any such recordings are handled in accordance with this Privacy Policy.

5. Sharing Your Information

We do not sell your personal information. We may share your information with trusted third parties who help us operate our business, including:

• IT, website, and hosting providers
• Marketing and advertising platforms (e.g. Google Ads, Google Analytics)
• Customer relationship management (CRM) and communication tools used to manage enquiries and send SMS/WhatsApp updates
• Subcontractors or suppliers directly involved in delivering your project, where necessary
• Professional advisers (e.g. accountants) and authorities where required by law

All third parties are required to keep your information secure and only use it for the purposes we specify.

6. Data Retention

We keep your personal information only for as long as necessary to fulfil the purposes described in this policy, including any legal, accounting, or reporting requirements. Enquiry and customer data is generally retained for as long as needed to manage our relationship with you and for a reasonable period afterwards, in line with our legal obligations.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (“right to be forgotten”)
• Object to or restrict certain processing
• Request that your data be transferred to another organisation
• Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us at info@localdrivewayteam.co.uk.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk if you believe we have not handled your data appropriately.

8. Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our Website and services are intended for adults seeking driveway and landscaping services. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The “Last updated” date at the top of this page shows when it was last revised. We encourage you to review this page periodically.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch:

• Email: info@localdrivewayteam.co.uk